Why Subscribe?

Appetite for Distraction is a newsletter that dissects how technology is bridging the gap between art and commerce.

About Me

I’m Yash, and I’ve been studying the music-tech landscape for the last five years. Like most of you, I’ve been a proactive consumer of newsletters, books and every other form of brainfood I could get my hands on. But my learning experience so far has been very siloed — It’s easy to get overwhelmed by the sheer volume of industry news being published every day.

In an age of information abundance, finding a signal in the noise by contextualising this information becomes valuable.

Traditionally distinct means of creation are all converging to form one, consolidated creative industry. Thinking of music, gaming, short-form content and so on as separate spheres fails to see the forest for the trees. This newsletter is my attempt to paint a more holistic picture.

Personally, two things motivate me:

  • Writing compels me to organise my fragmented thoughts and make sense of macro-level trends that are shaping the creative industry. 

  • Writing publicly is also a great way to learn publicly — enabling everyone to dissect my closely held assumptions will help us collectively reach higher intellectual ground. 

Every new edition of the newsletter goes directly to your inbox, every Monday 10:00 PT. You can also revisit past issues here.

If you want to get in touch, you can shoot me an email or reach out on Twitter | LinkedIn. I’m always excited to meet like-minded people!  

— Yash


Rough Notes | Tentative Roadmap

The first month of the newsletter will be a free beta. I’d love to get feedback on what you value and what you’d like to see more of. I’d appreciate you taking 2 minutes to give me your feedback.

In the coming months, I’d like to add a paid subscription tier to provide additional value to readers as well as cover my expenses. I’m exploring different ways I can do that — maybe paying subscribers have access to a private Slack channel? We could discuss recent news, trends, insights and exchange brainfood. (Ironically reducing our appetite for distraction) 

Wondering why the newsletter has a cynical name? Read: Amusing Ourselves To Death by Neil Postman (Or a hard-hitting tl;dr version here)